VALVOLINE | WHAT ARE YOU RUNNING?
role: Idea - copywriter/scriptwriter
With Valvoline's retail sales falling, especially in comparison to the success of their own drive-thru oil changing locations, our focus became on those who proudly work on their own cars. The weekend 'do-it-yourselfer'.
This campaign began as a small digital project but quickly evolved to rich media, digital radio and even online video. From entire interactive digital page takeovers to social knolling, we touched every outlet we could.
Interactive page takeovers would give fans a closer look inside the garages of popular racecar drivers.