VALVOLINE MOTOR OIL | Jake & Jay
Jake, an environmentally responsible optimist. Jay, a live-fast-die-free kind of guy - Who better to introduce Valvoline's NextGen motor oil? The 50% recycled oil is unique since it combines environmental responsibility with performance, and these two were the perfect representation.
We created a scripted TV integration for a full episode of the MTV2 show, The DUB Magazine Project. The episode featured Jake and Jay chatting directly with DUB founder, Myles Kovacs. Jake and Jay were featured on the cover of DUB Magazine in issue #81 with a scripted three-page interview. Plus, the guys got to drive around in the newly introduced Fisker Karma Electric Sports Car, another representation of environmental responsibility without sacrificing performance.
role: Idea - copywriter
ECD Juan Oubiña
press: DUB Magazine
The Jake & Jay web series was hosted in Valvoline's YouTube page and projected out through social media. The five part series is below: