Cameron Murray
creative | copywriter
TOTINO'S PIZZA ROLLS | Redeem Yourself in 60 Seconds
In 2015, General Mills looked to us for a little help reintroducing Totino's Pizza Rolls to Hispanic moms. And we came up with the insight that moms (even the coolest ones) can't help but embarrass their kids from time to time, so we poked fun of those typically embarrassing moments and provided moms with the solution in seeking forgiveness.
role: Idea - copywriter
AD Jose Netto
ECD Sebastian Garin
English Script:
MOM: My son thinks I'm a pretty cool mom.
But today, I did something 'not-so-cool' at his soccer game.
SFX: Soccer game
MOM: HEY, COACH! PUT MY BABY IN THE GAME! GET HIM OFF THE BENCH!
SFX: Microwave ding
MOM: That's why I whipped him up some Totino's Pizza Rolls.
Not only do they calm his hunger, but he loves those delicious pizza rolls so much that he'll forgive me every time his friends call
him 'Mama's Little Bench Warmer'. So moms, don't worry. Like me, you can always redeem yourself in just 60 seconds with
Totino's Pizza Rolls.
Below are digital print pieces used via social media and press.
Spanish Originals
Copy: You called your son by his baby name, 'BOOGER' in front of his friends? -- Redeem yourself in 60 seconds with Totino's Pizza Rolls.
Copy: You embarrassed your son by yelling at his coach during his soccer game? 'COACH, GET MY BABY OFF THE BENCH AND PUT HIM IN THE GAME!' -- Redeem yourself in 60 seconds with Totino's Pizza Rolls.
Copy: You kissed your son in front of his friends? -- Redeem yourself in 60 seconds with Totino's Pizza Rolls.
Copy: You sang in the car? -- Redeem yourself in 60 seconds with Totino's Pizza Rolls.
Copy: You posted an awkward photo on your daughter's wall? -- Redeem yourself in 60 seconds with Totino's Pizza Rolls.