TOSHIBA | STYLES (PRINT)
role: Idea and copywriter (AD Jonatan Maldonado / ECD Juan Obiña)
With the redesign of many of Toshiba's top-tier products, they needed a creative device to convey the new lines of laptops, tablets and computers.
What better way to introduce the brand to new people than through the excitement and fast-paced world of fashion. We dressed the products in high-fashion situations, then contrast the scenario with a headline that is much more relatable. Regardless of all the groundbreaking technologies that have been built into the beautifully redesigned devices, you're going to use this device for simple, mondane tasks - like watching cat videos.
This project started as just a digital campaign for a few flash and static banners but as it progressed, we also added ooh, pos and its own microsite.