MITSUBISHI | Drive Your Ambition
To launch the all new Mitsubishi Eclipse Cross and Mitsubishi Motors’ new global tagline, we embraced the ambitious. The hustlers. The underdogs who strive for more. Which led us to Emmy award-winning violinist, Damien Escobar and producer, William Joseph, two ambitious up-and-coming musicians. The result was a commanding version of Twisted Sister’s “I Wanna Rock”.
EMBRACING THE UNDERDOGS TO LAUNCH MITSUBISHI’S
NEW GLOBAL TAGLINE.
role: Idea - copywriter
AD Alex Anderson
CD Luke Zehner / Sinan Dagli
ECD Tom Coates