GOT MILK? | Food Loves Milk
Tastes are expanding and flavor preferences have entered a whole new dimension. So we saw this as the perfect time to move beyond traditional milk pairings and create new occasions for milk consumption. We went on an exploration to find the next 'milk and cookies' by suggesting unexpected milk pairings. Utilizing popular chefs as influencers, social media trends, digital preroll space and bold colorful print, we inspired people to bravely create and embrace their own, unique combinations.
role: Idea - copywriter
AD Jose Netto
ECD Sebastian Garin
Director Joel Kefali
press: Ad Week, Ad Age's Creativity, Best Ads On TV, Great Ads +
We also visited restaurants across California and dared people to try a glass of milk with foods they never thought would go well with milk. Their reaction were captured and a web-series was released throughout our social media channels and influencer blogs.
We created a gallery on our website where people submitted their own milk and food pairings via instagram, twitter and facebook.