BLUE SHIELD OF CALIFORNIA | We Care About Here
Blue Shield of California has a unique statement to make. As several major insurance providers pull out of Covered California just months before open enrollment, BSC chose not to abandon millions of Californians. We wanted to give those people peace of mind in this uncertain time.
A large initiative was in media as we micro-targeted zip codes and hyper-localized our ads. By using real Blue Shield of California members and staying true to their specific neighborhoods, we created an emotional tie to the need of proper health insurance via their inspiring stories.
During the project, my partner and I found a different angle into the idea. We built this series of short social videos ourselves, presented it as a little extra credit and sold it through.
To increase visibility we created an OOH takeover at a popular B.A.R.T. station in downtown San Francisco and the LA Live center in downtown Los Angeles. These are a few of the prints.