XFINITY for COMCAST | Because I Can
XFINITY was looking to tap into the growing Bicultural segment but to do so, we wanted to take a deeper look into who they are and what truly makes them different. Through this, we discovered that they ultimately have access to more opportunities, being that they can navigate both cultures with ease.
role: Idea - copywriter
AD Jose Netto
CD Juan Jose Quintana
ECD Pablo Buffagni
awards: cablefaxies, communicators awards