ALZHEIMER'S ASSOCIATION | UNFORGETTABLE
role: Idea - copywriter for digital and print (AD Jonatan Maldonado / CD Juan Obiña)
A photo bank that fights Alzheimer's. November is Alzheimer's Awareness Month and we wanted to help, so we launched The Unforgettable Collection, the first crowd-sourced image collection to serve as a memory bank that fights Alzheimer's.
Unforgettable is an on-going project that allows anyone to help raise awareness and funds for research and care.
By partnering with IMGembed, an online image warehouse that makes seeking and purchasing stock images readily available, we found the outlet necessary. Anyone can sign up, submit photographs and receive payment for their images, you don't have to be a professional photographer.
We saw this as an opportunity for people to donate their photo's directly to Alzheimer's. The Alzheimer's tab was quickly filled with user submissions and many of them are being purchased with 100% proceeds going to Alzheimer's awareness and research.
See it live: here
On #ThrowBackThursdays we used website and homepage takeovers to target anyone who searches for stock images and redirected them to the Unforgettable Collection of donated photos.